CaninoKare, a leading name in holistic pet wellness, is transforming canine health under the leadership of founder CK Manikandan. Trusted by over 100,000 pet owners in India, the brand offers natural supplements like multi-vitamins, colostrum powder, and dietary fiber blends—crafted with expert formulations and nature’s best ingredients. Driven by a mission to empower pet owners with safe, effective, and holistic solutions, Manikandan envisions CaninoKare as a global leader in herbal pet wellness. In this exclusive interview with EDU-PET, he shares his journey, challenges, and vision for the future of natural pet care.
1. Can you share the story behind your startup—what inspired you to create it, the unique problem you aimed to solve for pet owners, and the journey you took to bring your idea to life, including any challenges you faced along the way?
CK Manikandan: Caninokare was born out of a family tradition of caring for pets with natural, homemade diets enriched with herbal ingredients inspired by ancient Siddha practices. Over generations, we saw how this holistic approach led to healthier, longer lives for our beloved dogs. Recognizing a gap in the market for truly natural, functional supplements, we were inspired to create products that mirrored this philosophy, making it accessible to pet owners globally.
The journey was not without challenges—meticulous research spanned eight years, during which we perfected formulations that would be both functional and safe. Educating pet owners about the benefits of herbal and natural care also required significant effort. Launching in 2012, we overcame these hurdles with persistence, driven by our passion for improving pets’ lives.
“Educating pet parents is just as important as providing quality supplements. When they understand their pet’s unique nutritional needs, they can make informed choices for a healthier, happier life.”
CK Manikandan, Founder – Caninokare
2. What are your main products or services, and how does your product or service improve the lives of pets and their owners? What makes your offering different from what’s already in the market?
CK Manikandan: Our primary offerings include:
Caninokare Multivitamin and Mineral Supplement: A blend of functional herbs designed to enhance vitality, support daily activity, and promote longevity.
Santé Col: Focused on improving growth and bolstering the immune system.
Santé Gut: Crafted to optimize gut health and digestive wellness.
What sets Caninokare apart is our foundation in ancient herbal wisdom combined with modern research. Unlike many synthetic supplements on the market, our products are crafted with holistic, functional ingredients that not only address specific health needs but also support overall well-being. Each product is rigorously tested and reflects our commitment to quality, safety, and effectiveness.
3. How do you ensure the safety, quality, and effectiveness of your products or services?
CK Manikandan: At Caninokare, we prioritize safety and quality by sourcing all our ingredients directly from trusted farmers. This ensures the highest standards of freshness, purity, and transparency. Once sourced, the ingredients are stored under controlled conditions to preserve their natural properties.
Our production process is designed to maintain excellence at every step. We produce in small batches to ensure quality, consistency, and safety. This approach not only allows us to carefully monitor every stage of production but also makes it easier to trace each product back to its origin, ensuring complete accountability.
With this method, we deliver supplements that you can trust, reflecting our unwavering commitment to your pet’s health and well-being.
4. What common mistakes or misconceptions about pet care do you encounter? How does your company provide educational resources or advice to help pet owners care for their pets, and how do you stay updated on the latest pet care trends to ensure your guidance remains relevant?
CK Manikandan: One common misconception is that pets can thrive on any food or supplements without understanding their specific needs. Many pet owners overlook the importance of gut health, immune support, and balanced nutrition.
To bridge this gap, we actively provide educational resources through blog posts, social media, and customer support. We address myths, share tips, and offer personalized advice to help pet parents make informed decisions.
Staying ahead of trends, we invest in ongoing research, attend pet care conferences, and collaborate with veterinarians and pet nutritionists to ensure our guidance aligns with the latest industry insights.
By blending tradition and innovation, Caninokare empowers pet owners to give their furry friends the best possible care.
5. How do you connect with the pet owner community, whether through events, social media, or collaborations, and have you partnered with veterinarians, trainers, or other pet professionals to enhance your offerings?
CK Manikandan: Our primary connection with the pet owner community is through social media, where we engage with pet parents, share valuable insights, and build a trusted space for discussions on pet health. Caninokare’s growth has been largely driven by word of mouth, as pet parents who have tried everything to extend their older pets’ lives have found renewed vitality and liveliness in their dogs after using our products.
Their experiences led them to recommend Caninokare to fellow pet owners, creating a strong community built on trust and belief. In the show circuit, results speak for themselves—after witnessing the transformation in show dogs, many pet owners sought the same benefits for their companions. We have actively participated in pet shows, setting up stalls to introduce Caninokare to a wider audience. Additionally, our products have been recognized and recommended by well-known veterinarians, who have not only used them but also stocked them among their top-line offerings, further validating their effectiveness.
