When Sudanshu Goyal speaks about pet nutrition, it doesn’t sound like business. It sounds like love, regret, and a relentless pursuit of doing right by those who cannot speak for themselves. A pet nutritionist, food formulator, and the founder of Paw Entrée, Sudanshu is not here to add another shiny label to India’s booming pet food market. He is here to challenge it. Because behind Paw Entrée is not just a company, it’s a conviction: that our pets deserve food designed for their species, not for trends, convenience, or human projections of what we think they should eat.

The Problem No One Wants to Talk About

India’s pet food market is exploding. Pet parents are spending more, brands are multiplying, and marketing buzzwords like grain-free, vegan, gluten-free, vegetarian dog food are spreading faster than awareness itself. Yet, Sudanshu points out a painful truth: less than 10% of pet owners in India are truly aware of their dog or cat’s nutritional needs.

Worse still, many are being influenced by a dangerous trend – “humanising pet diets” to the point of ignoring their biology & physiology.

This misinformation is not just harmless ignorance; it shortens their lifespan.

At Paw Entrée, the philosophy is radical in its simplicity. The brand doesn’t chase fads. It doesn’t launch diets because they’re trending in the West. It doesn’t dilute protein with fillers or lean on synthetic nutrients to patch up weak formulations.

A Different Path: Closer to Nature

Instead, Sudanshu and his team work on the opposite of what most brands do: creating sustainable, species-appropriate food that mimics nature’s intention.

• For dogs: high-protein, low-carbohydrate meals (<25%) to fuel strength, mobility, and longevity.
• For cats: high-protein, negligible carb meals (<10%) with only essential fibres and minerals, because cats are obligate carnivores.

Every recipe is built to be close to raw, close to homemade—slow air-dried for maximum nutrition retention, yet safe, convenient, and shelf-stable.

The Paw Entrée Promise

Paw Entrée isn’t just claiming “natural” or “complete.” It’s proving it.

• Every formulation is NABL lab tested to meet both AAFCO and FEDIAF compliance—the gold standards of global pet nutrition.
• The nutrient test reports are not hidden. They’re publicly shared on the website, making Paw Entrée one of the very few brands worldwide to practice this level of transparency.
• Formulations are 100% synthetic-free, filler-free, and preservative-free, with stability achieved through process innovation rather than chemicals.

But the promise goes beyond the basics. Paw Entrée is designing food not just to “sustain life,” but to add years of health, vitality, and joy.

The Vision: Five Extra Years of Love

For Sudanshu, this is personal.

He doesn’t measure success in revenue graphs or market share, but in the number of tails wagging, zoomies unleashed, and senior pets still playing because their bodies haven’t given up too soon.

It’s a bold, measurable, emotional mission. And it is what makes Paw Entrée more than a brand. It makes it a movement.

The Products: Simple, Honest, Complete

• NutriPaw Meals (for Dogs): Air-dried, complete and balanced meals designed for small, medium, and large breeds. With less than 25% carbs, these meals are high in protein, naturally preserved, and tailored to dogs’ physiology.
• NutriMeow Meals (for Cats): One of the only natural air-dried meals in India for cats, with negligible carbs and focused on taurine, animal protein, and micronutrients cats cannot live without.
• FurFuel Toppers (for Dogs & Cats): Functional toppers made with real ingredients like liver, heart, sardines, eggs, flaxseed, moringa, and bone broth. Designed to:
  • Enhance palatability (for fussy eaters)
  • Add missing nutrition (for pets on processed or unbalanced home-cooked food)
  • Provide species-specific health benefits (skin, coat, joints, gut health) Every product is built on the three pillars of Paw Entrée:

• Natural & Healthy Synthetic-Free Balanced Food

• Convenience for Pet Parents (“Just add water & serve”)

• Transparency & Honesty (backed by lab reports, ingredient transparency, not buzzwords)

Not Trend-Driven. Future-Driven.

Most pet food brands shape their products around marketing stories like grain-free, novel proteins, boutique diets that sound human-friendly. Paw Entrée shapes its food around what sustainable science has proven over decades.

That means NO fads, shortcuts or hiding behind claims.

Instead, every bowl of Paw Entrée is designed with empathy, evidence, and intent—because as Sudanshu says, “when we feed with knowledge, love becomes protection.”

Why This Matters for India

The Indian pet parent community is at a turning point. More families are adopting pets, but awareness is dangerously low. Paw Entrée is not here to cater to everyone, it is here to educate, disrupt, and set a new gold standard.

By offering food that is close to raw, close to home-cooked, and scientifically validated, Paw Entrée is showing Indian pet parents that they don’t have to choose between convenience and health. They can have both.

And perhaps, for the first time, India’s pets can have what they’ve always deserved: food that gives them more tomorrows.

Contact Details: Sudanshu Goyal

Tel: +91-73053-69579

Website: www.paw-entree.com

Email: paw.entree.foods@gmail.com

Instagram: @pawentree