For most pet parents, ticks and fleas are not just a seasonal inconvenience—they’re a source of constant anxiety.
- The obsessive checking after walks.
- The guilt when scratching doesn’t stop.
- The fear of harsh chemicals but the panic of doing nothing.
“As a pet mom, I’ve experienced that stress,” says Vaidehi Gupte, Founder of NovaCurro Naturals. “You’re always choosing between effectiveness and safety—and that never feels like a fair choice.”
This quiet but powerful tension is what led to the creation of ONOtick, NovaCurro Naturals’ holistic tick-care range for dogs and cats—designed not to kill parasites with toxins, but to repel them naturally, gently, and consistently.
Rethinking Tick & Flea Care: From Poisoning to Repelling
Most conventional tick and flea products rely on neurotoxic chemicals that poison parasites on contact. While effective, these formulations often raise concerns for long-term skin health, repeated exposure, and use in sensitive pets—especially cats.
ONOtick takes a fundamentally different approach.
“Our philosophy was simple,” Vaidehi explains. “Why poison when you can protect? Why attack the pet’s skin to fight a parasite?”
The ONOtick range is Quassia- and Chitosan-based, two plant-derived, science-backed ingredients known for their natural repellent properties. Instead of disrupting the pet’s biology, they act by making the skin and coat an unfriendly environment for ticks and fleas—encouraging them to stay away rather than die on contact.
This shift makes ONOtick ideal as a preventive tick-care system, especially for:
- Pets with sensitive skin
- Puppies and kittens (as per usage guidelines)
- Homes with both cats and dogs
- Pet parents seeking non-toxic, plant-based solutions
One Range. Four Touchpoints. One Holistic Routine.
ONOtick isn’t a single product—it’s a complete preventive care ritual, designed to work together:
- ONOtick Shampoo – Deep yet gentle cleansing that mimics a professional grooming experience
- ONOtick Conditioner – Maintains coat texture, hydration, and skin comfort
- ONOtick Spray – Daily or outdoor-use repellent support
- ONOtick Paw Balm – Protects high-contact areas where parasites often linger
“All products are compositionally safe for both cats and dogs,” says Vaidehi.
“That was non-negotiable for us.”
Where Nature Meets Professional Grooming Standards
One of the most overlooked aspects of natural pet care is experience. Many plant-based shampoos compromise on lather, fragrance, or coat finish. ONOtick doesn’t.
“We formulated the shampoo so pet parents don’t feel like they’re ‘settling’ because it’s natural,” Vaidehi shares.
“It gives the same grooming satisfaction—foam, rinse, softness, fur texture—that you’d expect from a professional salon, minus the artificial fragrances and harsh surfactants.”
Key formulation highlights:
- No artificial fragrances
- Plant-based cleansing system
- Safe for sensitive skin
- Improves coat texture and manageability
The result? Pets that look, feel, and smell clean—without chemical overload.
| ONO Tick shampoo and conditioner are excellent in quality and have shown visible tick-repelling effects during grooming. We’ve seen cleaner coats and tick reduced after regular use.” — Vikas, Head Groomer & Owner, Happy Pupp |
For Pets. For Parents. From a Pet Mom.
Perhaps what sets ONOtick apart most is its emotional origin.
“This range wasn’t born in a lab alone—it was born in my living room,” Vaidehi says.
“Watching your pet suffer silently from ticks, and watching yourself feel helpless as a parent… that stays with you.”
ONOtick is designed to reduce that stress—for both pets and their humans—by offering a gentler, smarter, and more compassionate alternative to conventional tick care.
The Future of Pet Care Is Preventive, Not Aggressive
As awareness grows around ingredient safety, long-term skin health, and holistic wellness, preventive tick care is becoming the new standard—not an afterthought.
ONOtick by NovaCurro Naturals represents this shift:
- From reaction to prevention
- From poisoning to repelling
- From harsh control to mindful care
“Healthy pets don’t need stronger chemicals,” Vaidehi concludes.
“They need thoughtful formulations—and parents who are empowered to choose better.”
About NovaCurro Naturals
NovaCurro Naturals is a science-led, nature-driven pet care brand developing patented and plant-based solutions for modern pet wellness. ONOtick is its holistic tick-care range crafted with safety, efficacy, and empathy at its core.
