NovaCurro Naturals – Redefining Natural, Science-Backed Pet Wellness in India

NovaCurro Naturals

Research into innovative pain management and holistic health solutions began in 2017, laying the foundation for what would later become NovaCurro Naturals. Officially established in 2023, the brand was founded with a clear mission: to develop safe, effective, and science-backed plant-based formulations that offer credible alternatives to conventional chemical-based pet care products.

Today, NovaCurro Naturals stands at the forefront of natural pet wellness, focused on creating pioneering, research-driven solutions that elevate the standard of safe and effective care for pets.

Founders with a Research-First Vision

NovaCurro Naturals was co-founded by Vaidehi Gupte, a passionate researcher with over 20 years of experience in this field, a proud pet parent, and an entrepreneur, along with Dr. Somesh Sharma, a research expert with more than six decades of experience in R&D.

Their shared mission is to create unique, effective, and science-backed botanical formulations for pets. Every product is thoughtfully developed with a focus on wellness, comfort, and protection, ensuring that safety and efficacy remain uncompromised.

“As a pet parent first, I know the fear, the worry, and the hope we carry for our little ones. Every formulation at NovaCurro Naturals was created with the same love and urgency I feel for my own kid, Simba. From one pet parent to another, I want you to have products you can trust—gentle, safe, and truly effective for the animals who are our family.”

— Vaidehi Gupte, Founder & Pet Parent

Addressing Real, Unmet Challenges in Pet Health

Pets frequently struggle with chronic pain, heat intolerance, and tick-related issues—challenges that leave many pet parents feeling helpless. NovaCurro Naturals addresses this gap through science-backed natural care that reduces risk, enhances comfort, and supports overall well-being.

By offering high-efficacy, plant-based alternatives, the brand is reshaping how pet parents protect the health, comfort, and happiness of their animals.

Research, Quality, and Safety at the Core

All NovaCurro Naturals products are manufactured under strict quality compliance, offering pet parents confidence that each formulation genuinely contributes to their pet’s health and well-being. Inspired by practical insights from the animal-care ecosystem, the products are crafted to support essential wellness needs while keeping animal safety at the core.

This research-driven approach has resulted in a strong intellectual property foundation, with patents granted in both the United States and India in the field of natural therapeutic science.

A Thoughtfully Designed Product Portfolio

NovaCurro Naturals manufactures a diverse range of pet products, reflecting a deep understanding of daily pet care requirements, including pain management, grooming, lifestyle support, and holistic wellness.

Established product range includes:

• Cooling and antiseptic mists for heat stress relief
• Products supporting joint and pain management
• Tick-care essentials, including shampoos and conditioners

What makes these products unique:

• Mild and non-irritating formulations
• Use of plant-based surfactants
• Free from harmful preservatives
• Safe across multiple pet breeds
  

Patented Innovation & Flagship USP

NovaCurro Naturals stands apart with its patented plant-based formulations that deliver targeted relief for pain, heat stress, and daily wellness. Its flagship products—ONoPain and CoolSim—combine advanced natural science with gentle, fast-acting bioactives, offering a credible and effective alternative to chemical-heavy pet care solutions.

Market Presence and Growing Trust

NovaCurro Naturals has established a strong and credible market presence, supported by:

• A growing base of repeat customers
• Participation in pet expos, veterinary events, and exhibitions
• Consistent social media engagement
• Trust built through transparent science, justified formulations, and proven efficacy

Why NovaCurro Outperforms Conventional Chemical Products

Most chemical-based pet products offer short-term relief but often rely on harsh ingredients, strong odours, and compromised long-term safety. NovaCurro Naturals uses carefully selected botanical actives that are clinically aligned, non-irritating, and designed for deeper, sustained benefits.

These formulations work with the pet’s body, not against it, resulting in safer outcomes, better tolerance, and improved everyday comfort.

Pet Products Currently Available Online

1. ONoPain – A herbal roll-on formulation for natural pain management that supports mobility and reduces discomfort. Safe for pets of all ages and sizes.
2. CoolSim – An advanced cooling and antiseptic spray that provides instant relief from heat stress and helps heal irritated skin, especially before and after walks.
3. ONo Tick Shampoo – A medicated shampoo that deeply cleanses while helping defend against ticks, fleas, and skin irritation. Recommended weekly.
4. ONo Tick Conditioner – Strengthens and softens fur while providing additional tick-care protection.
5. ONo Tick Spray – On-the-go tick protection ideal before outdoor activity or walks.
6. ONo Tick Paw Butter – Nourishes cracked paws and creates a barrier that reduces tick grip on paw fur.
   
   

Products Under Trials and Upcoming Launches

Under Efficacy Trials:

• Functional Treats: Clean, human-grade ingredients with no artificial colours, including dental chewies, protein sticks, dehydrated eggs, and vegetable bites.
• Veg Protein Bites: Pea-protein-based treats designed for vegetarian pets, offering balanced nutrition, digestive comfort, and sustained energy.

Proposed Launches Next Year:

• Breathable, ergonomically designed leashes and harnesses suitable for small and large breeds, focused on comfort during long walks.

Looking Ahead

NovaCurro Naturals continues to set benchmarks in natural, research-backed pet care, offering solutions that genuinely improve pets’ quality of life.

For detailed product information, ingredients, usage, and purchases, visit:
https://novacurronaturals.com/product-category/pet-health/
The brand also shares updates, launches, and educational pet care content across its social media platforms.

Follow Novacurro Naturals on Instagram: @novacurronaturals_pets