In a world where technology touches every aspect of our lives, Marshee Pet Tech stands at the crossroads of innovation and empathy — reimagining pet parenting through intelligent, data-driven solutions. Founded by Aseem Gupta, a seasoned entrepreneur with a deep commitment to improving the lives of dogs and their parents, Marshee is not just a product—it’s an ecosystem built to nurture trust, health, and connection between pets and people.
Where Love Meets Logic
Pet parents everywhere share one universal truth: they worry. Marshee’s research revealed that while 78% of owners worry about their dog’s longevity, and 70% want to track their pet’s well-being, only a fraction actually can. This emotional gap — between love and certainty — is exactly where Marshee steps in.
The company’s philosophy is simple yet profound: simplify pet parenting through data-driven empathy. Marshee’s mission is to globally enable pet parents to care better, live easier, and build stronger relationships with their pets using smart, accessible technology.
At Marshee, our goal is to make technology truly empathetic — helping pet parents listen, understand, and respond to their pets’ needs in ways never possible before.
Aseem Gupta, Founder, Marshee Pet Tech
A Complete Pet Parenting Ecosystem
At the heart of Marshee’s innovation lies the Woofit™ Smart Collar — an intelligent health and activity monitor that redefines how we understand our pets. Beyond mere step counting, it tracks over 20 unique metrics, including rest, play, scratching, sleep quality, temperature, and even early limp detection. Every movement and behavior is analyzed to give parents an in-depth picture of their pet’s physical and emotional well-being.
This data seamlessly connects to The Home Hub, Marshee’s user-friendly app — the pet parent’s digital command center. It combines insights from the collar with personalized recommendations, community updates, and marketplace offerings, allowing users to make informed decisions about their pet’s health, activity, and happiness.
More Than a Product — A Lifestyle Platform
Marshee goes far beyond tracking. Its ecosystem extends into a curated marketplace where pet parents can access everything from premium pet food and toys to essential services like on-demand vet consultations, trainers, walkers, and even pet insurance.
Through its Community & Learn feature, Marshee builds an engaging network where users can connect with fellow pet parents, share stories, and learn from expert-led training modules and gamified quizzes. It’s a space designed for growth — helping pet parents become the best version of themselves, one insight at a time.
Empowering the Industry
Marshee’s innovation doesn’t stop at pet parents. With Partner Dashboards, the brand is digitizing the operations of vets, groomers, and boarders — providing tools for online appointments, client management, and seamless service delivery. This integrated approach allows pet professionals to thrive in a digital-first landscape while maintaining personalized care.
The Visionary Behind Marshee
At the helm is Aseem Gupta, a visionary leader whose career blends entrepreneurial acumen with a genuine love for animals. With years of experience in strategic innovation and business growth, Aseem is now channeling his expertise toward a mission that’s both personal and profound — to make responsible pet parenting an easy, intelligent, and rewarding experience for all.
Under his leadership, Marshee is more than a tech company; it’s a movement built on empathy, precision, and foresight. “Technology,” Aseem believes, “should never replace care — it should amplify it.” This philosophy forms the soul of Marshee’s approach, ensuring every innovation begins with understanding and ends with better living — for both pets and their humans.
A Booming Opportunity
With the global pet wearables industry valued at over $5 billion and India alone home to an estimated 31 million pet dogs, Marshee is perfectly positioned at the intersection of growth and necessity. Its scalable model — combining smart hardware with subscription-based services — ensures sustainability while constantly delivering value to users.
Marshee’s long-term vision is bold yet achievable: to become the central, gamified solution for pet parents in the world’s top 25 dog-owning regions. It’s not just about technology — it’s about building the future of pet care, one connection at a time.
Join the Marshee Revolution
Whether you’re a devoted dog parent, a pet care professional, or an investor seeking the next frontier of tech innovation, Marshee offers a place for you. The brand’s upcoming pre-order campaign for its Woofit™ Smart Collar invites pet parents to experience a new depth of understanding — a way to truly know when their pets are happy, healthy, and thriving.
Marshee’s message is simple yet powerful: Listen. It’s time.
Because when love meets intelligence, pet care becomes more than responsibility — it becomes a shared language.
Connect with Marshee Pet Tech:
🌐 www.marshee.com
📸 Instagram: @marshee.pettech
📩 Founder, Aseem Gupta — +91 9810000354
