Walk into any Indian pet store today and you’ll find rows of shiny bags and boxes claiming to be “healthy” and “balanced” food for your dog. But turn over the label, and the picture changes — fillers like corn, wheat, soy, by-products, and preservatives you can’t pronounce dominate the list. For years, this has been the reality for Indian pet parents: a marketplace where convenience has triumphed over nutrition.
That is, until Lulu & Daisy entered the scene.
Founded by Malika Khan, a Le Cordon Bleu–trained chef and dog mom, and Samir Chaudhary, a brand strategist and entrepreneur, Lulu & Daisy began from a simple yet profound truth: our dogs deserve real food — the kind we’d eat ourselves. What started in Malika’s kitchen for her own two dogs, Lulu and Daisy, has today grown into one of India’s most exciting fresh pet food companies, serving pet parents who want health and happiness in every bowl.
Food made with love and integrity changes everything — digestion, mood, energy, even the bond we share with our pets. That’s the real joy behind every clean bowl
Maliak Khan & Samir Chaudhary
Founders, Lulu & Daisy
From Kitchen Experiments to a Fresh Food Movement
Like many pet parents, Malika once trusted packaged food to do the job. But the effects on her own dogs told a different story — inconsistent digestion, dull coats, fluctuating energy. Out of concern, she began cooking balanced meals using fresh, human-grade ingredients, consulting with vets and canine nutritionists along the way.
The results were immediate and undeniable: shinier coats, healthier guts, and tails that wagged with more energy than ever before. Word spread quickly, and what began as meals for two dogs grew into a community of hundreds of pet parents seeking better nutrition. Lulu & Daisy was born not as a business idea, but as a mission.
A Complete Menu for Dogs: Meals, Treats & Superfoods
What sets Lulu & Daisy apart is its complete approach to dog nutrition. Unlike most brands that focus only on kibble or treats, Lulu & Daisy has built a full menu for every canine craving:
- Fresh Meals: Made with whole cuts of chicken, mutton, fresh whole sardines, vegetables, and superfoods like flaxseeds and moringa powder. Each recipe is formulated with canine nutritionists, and perfectly portioned for your dog’s breed, age, and activity level. No preservatives, no fillers — just real, balanced meals delivered fresh each week.
- Baked Treats: A guilt-free snack option, made with clean ingredients like pumpkin, berries, oats, and cheese. No refined flour, no nasties — just gently baked bites that are as wholesome as they are tasty.
- Dehydrated Treats: Single-ingredient, protein-rich snacks like air-dried mutton liver and chicken jerky. A favorite for training, packed with nutrients and zero additives.
- Hypoallergenic Treats: Specially crafted for sensitive dogs, using ingredients like sweet potato and sardines to keep allergens at bay while still delivering crunch and flavor.
- Bone Broth: A superfood for joints, gut, and immunity. Slow-cooked for hours, infused with turmeric and parsley — comfort in a bowl, perfect for senior dogs or those needing extra nourishment.
This isn’t just dog food. It’s a restaurant experience for your pet, built around freshness, variety, and love.
The “Clean Bowl Gang” Movement
One of Lulu & Daisy’s most beloved community phrases is the #CleanBowlGang. Because when meals are made with real ingredients and flavor that dogs truly crave, the bowls don’t just get empty — they get licked clean. For pet parents, this isn’t just a marketing tagline; it’s proof that their dogs are eating better, healthier, and happier.
Convenience Meets Care
In many Indian households, dogs’ meals are managed by domestic staff — but when staff take leave, mealtime suddenly becomes an extra chore for pet parents. Lulu & Daisy solves this problem with its ready-to-serve packs: no measuring, no cooking, no second-guessing nutrition. Just tear, serve, and watch your dog thrive.
Weekly deliveries ensure freshness without the stress of meal planning. For busy professionals and families, it’s a seamless blend of convenience and care — allowing them to focus on bonding with their pets rather than worrying about what’s in their bowls.
Building Trust, One Pet Parent at a Time
Pet parents today are asking sharper questions: What exactly am I feeding my dog? Why are there so many unrecognizable ingredients on the label? Lulu & Daisy answers those questions transparently by showing the real food that goes into every recipe.
This clarity has won the trust of different kinds of pet parents — from the brand-loyal and laid-back, to the hyper-involved, to the staff-dependent, to the skeptical ones seeking proof of concept. Each customer archetype finds reassurance in Lulu & Daisy’s simple promise: food made for dogs, not for shelves.
The Future of Dog Food is Fresh
As India’s pet care industry explodes — estimated to cross ₹10,000 crore in the coming years — Lulu & Daisy stands as a pioneer of a new wave: moving away from processed, one-size-fits-all feeding toward fresh, personalised, whole-food nutrition.
From homes in Mumbai to families across India, the movement is growing — bowl by bowl, paw by paw. And at its heart remains the love story that started it all: one chef, two dogs, and a belief that our pets deserve better.
Lulu & Daisy — Fresh meals. Real treats. Superfoods. Because every dog deserves clean, wholesome food.
To learn more, visit: www.luluanddaisy.com
