A Mission Rooted in Passion and Experience
Journey Canine Raw Food was born out of a simple yet powerful belief: our pets deserve the best, most natural nutrition. Founded by Sagar Badakere, a seasoned professional with over 14 years of experience in the pet industry, the brand reflects a personal mission to help pet parents nurture their furry companions in the healthiest way possible.
From Personal Challenges to a Transformative Solution
The inspiration for Journey stems from Sagar’s own journey as a pet parent. Having dealt with various health issues in his earlier dogs, he discovered the life-changing benefits of raw feeding with his two current dogs, who have thrived on a raw diet since they were 6 months old. At 10 years old today, they remain healthy, active, and free of the common ailments that plague so many pets. This transformative experience led Sagar to create Journey Canine Raw Food—a brand dedicated to bringing the same benefits to pet parents across India.
Raw Feeding in India: Overcoming Initial Hurdles
However, the road wasn’t easy. Procuring high-quality meat and building a reliable supply chain was one of the initial challenges, as was introducing raw feeding—a relatively new concept in India. It required a lot of education and support for pet parents, especially during the initial transition phase. But the hard work paid off.
Organic Growth Powered by Results and Trust
In just 1.5 years, Journey has grown organically to produce nearly 2 tons of food per month, without spending a single rupee on marketing or advertising. The brand’s success has been fueled purely by word of mouth and the visible health benefits experienced by its canine customers.
Health Benefits That Speak Volumes
The impact has been profound. From dogs recovering from chronic skin and gut issues to achieving and maintaining healthy weights, the results speak for themselves. Pet parents have reported fewer vet visits and overall improved health for their pets—something Sagar takes immense pride in.
Uncompromising Quality in Every Meal
At Journey, the commitment to quality is unwavering. Every meal is made with carefully sourced, human-grade meats that are minimally processed to preserve maximum nutrition. The recipes are designed to be species-appropriate, single-ingredient, and 100% natural—ensuring pets receive food that aligns with their biological needs. And as a reflection of their confidence in the quality, the team proudly shares that this is the same food they feed their own dogs.
The Vision for a Healthier Future
Looking ahead, Journey Canine Raw Food is expanding its offerings with plans to introduce new proteins to its lineup.
Empowering Pet Parents Through Education
The brand also continues to focus on educating pet parents about the benefits of raw feeding through seminars, workshops, and community-building efforts, making the transition as smooth as possible.
Transforming Lives, One Bowl at a Time
Sagar sums up the mission best: “We want more and more pet parents to experience what it feels like to have dogs that are truly healthy and thriving. It’s not just about feeding; it’s about transforming the lives of pets and their families.”
