Fresh From Goa for Your Pets
Every pet deserves treats made with the same love we put into our own food. That’s what FurLoved is all about. Our snacks are crafted in Goa using ingredients that are fresh not frozen, with fish that always comes fresh off the boat. From chicken to vegetarian bites and tasty meal toppers, every product is made clean, safe, and full of love for your Fur family.
The Beginning of FurLoved
FurLoved started with a simple thought: if we eat clean, why shouldn’t our pets?
The idea first came when Ritika brought home Little Kai and Mumble and noticed that store shelves were filled with treats carrying labels full of jargon, confusing ingredients, and things no pet parent could easily understand. If she couldn’t trust what went into her pets’ food, how could others? That concern soon grew into a mission: to create simple, honest treats made with clean, recognizable ingredients.
Rubana, on the other hand, shared the same worry. Seeing her daughter’s rescued street dogs made her realise how urgently pet parents everywhere needed better choices. Together, they shaped FurLoved with one clear goal: to give every pet parent in India access to safe, transparent, and affordable treats they could trust without second-guessing.
From day one, affordability and transparency has been more than a value, it’s been a constant promise. Because good nutrition shouldn’t be a privilege, it should be something every pet parent can choose confidently, without worrying about cost or compromise.
When nutrition comes from nature, health follows naturally — that’s the FurLoved way
Rubana & Ritika
Founders, FurLoved
Fresh Not Frozen – The Goan Difference
Goa is known for the sea, and now your pet gets to enjoy it too. While commercial pet products rely on frozen imports or preservatives, we do things differently. Our fish treats are made with seafood sourced fresh from the sea, supporting local fishing communities and ensuring the highest nutrition and flavour.
Our fish treats are made with seafood sourced fresh from the sea, supporting local communities and delivering maximum nutrition and flavour. From the Arabian Sea to nearby farms, every ingredient is chosen for purity and safety. Each batch is made close to the source, so nothing is lost in transit or storage and your pet enjoys the same quality you’d want on your own plate.
A Wholesome Range for Every Pet
Every pet is unique, so we’ve created a wholesome range for every need:
- Fish Treats rich in protein and Omega-3s for joints and coats.
- Chicken Jerkeys packed with flavour for active dogs.
- Vegetarian Bites made with coconut and farm-fresh veggies gentle on sensitive tummies
- Meal Toppers for everyday nutrition and excitement.
Besides, these aren’t plain single-ingredient treats—they’re enriched with other nourishing ingredients that keep pets healthy. Added nutrition at a price that keeps healthy choices within reach!
A Community of Pet Parents
FurLoved is more than a brand—it’s a family. We’re proud to be connected to a strong and growing community of pet parents across India. From sharing stories online to hosting pet-led events, we love creating spaces where pet parents can connect, learn, and celebrate the joy of companionship.
Connecting with other pet parents remind us why FurLoved exists: because every healthy pet deserves support, encouragement, and connection. After all we are in this together. Infact, Our community has become the heart of FurLoved
A promise of worry-free parenting!
We know pet parents often wonder: Is this safe? Is it healthy? With FurLoved, you can finally relax. FurLoved’s promise is simple: healthy pets, happy parents, zero worries.
When you choose FurLoved, you’re choosing peace of mind. We’ve done the hard work so you don’t have to. More cuddles, more play, more joy—that’s what worry-free pet care should feel like.
Join Goa’s Healthy Pet Revolution
Pet care is changing, and Team FurLoved is proud to lead the way from Goa, Today’s pet parents want clean-label, preservative-free, and locally made treats. That’s exactly what we offer.
Our promise : Transparency you can trust, love they can taste!
FurLoved brings variety with integrity. We’ll always be here to make your journey easier, happier, and absolutely worry-free. From our kitchens in Goa to happy tails across India, we are more than a brand, we’re a community of pet lovers raising the bar for healthy, happy pets.
