At a time when the pet care industry often confuses loud branding with real value, one name has stood quietly—but firmly—for everything the conscious pet parent deserves: integrity, transparency, and uncompromising care.
Manssi Vedhya Karambelkar is the holistic canine nutritionist and wellness educator behind Doggiliciouus and Root-ted In Love, two India, Bengaluru – based brands now trusted by thousands of pet parents and Vets across the country. With over a decade of hands-on experience and a 100K-strong organic community across platforms, her mission has always been clear:
“We’re not here to sell you a product. We’re here to raise the standard of care—and the standard of empathy & understanding —we give to our companion animals.”
Doggiliciouus: Clean, Honest Food
Founded with the belief that food is medicine (and joy), Doggiliciouus offers fresh, handmade, species-appropriate meals for dogs, crafted without fillers, artificial flavours, synthetic vitamins or preservatives.
Each recipe is made from real, clean ingredients—think slow-cooked meat, organic vegetables, herbs, and healthy fats—sourced & added for nutritional integrity, not shelf stability. The brand’s dedication to no shortcuts and no label tricks has earned it a loyal following of pet parents who just want to know what’s actually in their dog’s bowl.
“We cater to a very specific type of clientele,” says the founder. “We have always been blessed with amazing parents as our clients, they care deeply about their fur-babies, and they are knowledgeable about nutrition, quality and just very particular about what they want! Our clients know exactly what they are paying for – QUALITY & RELIABILITY!”
Manssi Karambelkar, Founder, Doggiliciouus
Root-ted In Love: Supplements With Soul
Where Doggiliciouus addresses the everyday bowl, Root-ted In Love steps in with holistic functional support. This line of science-backed, Ayurveda-inspired supplements and treats is developed with therapeutic intention: gut health, joint care, calming support, and immune resilience among 60 others.
Each product is human-grade, additive-free, and cruelty-free, tested on humans (not dogs) to meet the highest standards of purity and safety. Nothing exists in these jars or chews that doesn’t actively support your dog’s wellness. Active ingredients are used in quantities that actually do the intended job, not there just for namesake.
And the most remarkable thing? The “why” behind both brands has never changed.
In ten years, through supply chain shifts, through covid lockdowns, rising costs, and changing trends, Manssi’s north star remains the same: WHY do we do what we do?
To create products that are good because they’re simple, honest, and necessary—never because they were marketable.
“We’ve never changed our mission to fit the industry. We’ve always asked: Would I feed this to my own dog? Would I want this in my own kitchen? If the answer isn’t yes, we don’t make it”
The Consultations: Not Advice. Education.
While her product lines are trusted across India, Manssi’s one-on-one consultations are where the brand’s soul really shines.
Each wellness session is a deep-dive teaching workshop—customized for your dog, your home, and your reality. Covering everything from chronic conditions to lifestyle and nutrition strategy, these sessions feel less like lectures and more like an exchange of wisdom that’s aimed at problem solving. Pet parents walk away not only with answers, but with understanding—the kind that empowers them for years to come.
There’s no guilt, no fear-mongering—just calm, compassionate, research-based guidance from someone who genuinely cares.
Still Rooted. Still Real.
In an industry full of flashy promises and invisible ingredients, Doggiliciouus and Root-ted In Love are doing something quietly revolutionary: Telling the truth.
No gimmicks. No loopholes. Just real food, real supplements, and real people who believe dogs deserve better.
And for ten years, they’ve stayed rooted in that belief—no matter the cost.
Find out more:
doggiliciouus.com
Instagram: @doggiliciouus | @askmanssi
