As we put together this year’s Natural Canine Nutrition Guide, a few partners stood out not only for what they make, but for why they make it. Shvaan Foods is one of them. It is a brand shaped by a pet parent’s lived experience, guided by sound nutrition principles, and grounded in a simple promise to feed dogs fresh, real food that fits everyday life.
Shvaan’s founder, Kedar Dixit, is not a typical food entrepreneur. He is a mechanical engineer who spent 25 years in technology and consulting before turning his attention to canine nutrition. Like many of us, his pivot began at home. Health issues with his dog pushed him to study ingredients, recipes, and standards more deeply. He formalized that learning as a Certified Pet Nutrition Coach with NAVC and committed to building a company that would make fresh feeding practical for busy families. Today, Shvaan is a Pune-based brand serving dog parents across India, including Kedar’s own dogs, Bolt and Leila, who still play an honest role as critics and taste testers.
What Shvaan Makes: Real Food, Smart Science
What does Shvaan actually make? Fresh, human-grade wet dog food prepared with real meats, vegetables, and an Ayurvedic herb and spice blend that gives the recipes a clear point of view. There are seven core recipes, including Classic Chicken, Apple Chicken, Mango Chicken, Lamb Apple, Turkey and Pumpkin, Duck and Beets, and Quail and Pumpkin. Each uses clean, recognizable ingredients without artificial flavors or preservatives. Portions come in 200 g retort packs, which deliver the convenience of shelf stability for up to 12 months without refrigeration before opening, while preserving taste and texture. For pet parents who want to start gently, Shvaan offers a 7-flavor trial pack and simple starter combos that make first steps easy.
The Philosophy: Pro-Fresh, Not Anti-Anything
Philosophically, Shvaan is pro-fresh rather than anti-anything. The team emphasizes balance, variety, and gradual transition. Many families begin by switching one meal a day to fresh, then adjust based on their dog’s response. Feeding guidelines by weight are printed on the pouch, and the brand encourages owners to watch body condition, stool quality, coat, and energy as practical feedback loops. This is not about promises. It is about paying attention and making small, consistent improvements.
Fresh feeding shouldn’t be complicated. It should fit seamlessly into a pet parent’s routine — honest food, balanced nutrition, and a format that works in real life
Kedar Dixit, Founder , Shvaan Foods
Ayurveda in Every Bite: Thoughtful, Not Trendy
The Ayurvedic angle is distinctive, but it is not a gimmick. Shvaan’s herb and spice blend includes well known ingredients such as turmeric, ginger, basil, rosemary, and mint, alongside Indian classics like Ashwagandha, Triphala, and Giloy. The purpose is to support digestion, reduce gut irritation, and, by extension, help the gut-brain axis function smoothly. If you follow canine behavior research, you know the link between gut health and mood is gaining interest. Shvaan’s recipes lean into that connection with measured use of botanicals that have culinary and traditional wellness value. The brand is careful to position them as supportive rather than medicinal, and we agree that is the right way to talk about food.
Precision, Safety, and Shelf Stability
Quality is a recurring theme in how Shvaan operates. Human-grade meats, batch-level traceability, and safety-first processes are part of the workflow. Retort technology is used because it is reliable, well understood, and predictable across seasons and geographies. In a market where logistics and weather can complicate fresh feeding, it is practical to use a format that protects both nutrition and convenience. We routinely remind readers that the most nutritious diet is the one you can actually sustain. Shvaan seems to understand that better than most.
Educating Pet Parents with Clarity, Not Complexity
Education is the other pillar. Kedar spends a meaningful amount of time translating nutrition jargon into everyday language. He discusses proteins, fats, and carbohydrates without drama, and explains vitamins, minerals, and hydration in ways that do not scare new pet parents. He also addresses common worries, like how to rotate proteins, how to handle sensitive stomachs, and how to assess portion sizes honestly. The tone is calm and curious, not preachy. That matters. Pet parents have enough noise in their feeds. They need clarity more than slogans.
Building Trust, One Bowl at a Time
Community trust builds slowly, and Shvaan’s approach reflects that. Rather than chase one viral claim, the brand relies on repeat buyers and word of mouth. We have heard from families who choose the milder poultry recipes for sensitive skin, and from others who appreciate options like turkey or duck for variety. We also see thoughtful touches, such as encouraging enrichment with chew toys and basic training alongside nutrition changes. Dogs are whole animals. Food is foundational, but it is not the only lever.
Fresh Food, Simplified for Real Life
Where does Shvaan fit in your dog’s life? If you are curious about fresh feeding but worried about complexity, it is a practical on-ramp. If you already cook at home and want to ensure balance and consistency, it is a dependable base to build around. If you travel or live in a warm climate and cannot rely on cold chains, the retort format removes friction while keeping ingredient integrity. None of this replaces veterinary guidance, especially for dogs with medical conditions. It is a food choice, not a diagnosis. Always transition gradually and speak with your vet if your dog has a history of pancreatitis, kidney disease, or other special needs.
A Steady Approach to Better Feeding
As editors, our role is to surface brands that help pet parents do the right thing more often. Shvaan is one of those brands. It is run by a founder who keeps learning, a team that respects both science and tradition, and a community that holds them accountable by feeding these meals to their own dogs every day. If you take one thing from this profile, let it be this: fresh, balanced food can be simple. Start with one meal. Watch your dog. Adjust. In our experience, that steady approach beats grand plans that never leave the shopping list.
Follow on Instagram : @shavaanfood
Website: https://www.shvaan.com/
