Pets of Paradise – Reimagining everything about pet food and care

Imagine every pet parent knew exactly what they were doing for their little one. Not just how to take care of them, but also have an amazing parenting journey because, it’s very easy to get lost in the ocean of google searches, vet visits, food experimentations and burn out. But we are building something that can make a seamless pet parenting experience, a reality for pet parents.

Pets of Paradise, is revolutionizing the way pet food and care is shaped in India. We’re revolutionizing the way pet food and care is shaped in India. Backed by countless community insights and rigorous experimentation with food formulations, we’ve created Indiecat, a cat food range that solves some of the biggest challenges pet parents face today. The non-availability of quality, bio-available and safe pet food options has led to the emergence of our product range.

Indiecat is cherished by even the fussiest of cats, due to it’s rich palatability, human grade ingredients and is also a guilt free choice for busy pet parents who need clean, healthy, yet fulfilling meal options for their pets. Made in a highly sterile space, using most authentically sourced meat and loaded with Ayurvedic ingredients and superfoods; Indiecat is the most reliable food option which is suitable for any cat breed. Not just cats, but our dog icecream ‘Waggyzone’ is most loved with the safest formulation, being a great treat for dogs in the summers.

Following this, we’ll soon be launching Indiedog for dogs which is similar to Indiecat for cats. Drawing from the same philosophy that made Indiecat a success, Indiedog will feature Human-grade meat sourced from the most authentic suppliers, Ayurvedic superfoods that support immunity, joint health, and digestion. Formulations that balance taste, health, and convenience, ensuring even the pickiest eaters are satisfied.